Today we will describe the logos of the world’s largest companies, the information is hidden in their logos, and the meaning of their logos. And if you know about these things, you may or may not be upset. And you can learn a lot of new things. If you know this, you can make your organization more beautiful and put customers to work.
The Design: The event that led Isaac Newton to discover the law of gravity inspired him. Thus an apple is falling on his head. The logo had an apple hanging over Isaac Newton’s head and an inscription reads, “Newton… a mind that travels alone through strange seas forever.”
That same year, the company changed its logo. Steve Jobs was not happy about that. He thought Newton’s version was complex, outdated, and did not represent the philosophy of the organization. He wanted something simple, modern that blended names and logos.
He clearly got the symbol in 1986 when Regis McKenna added the services of corporate logo designer Job Jan . He designed the iconic logo Beaten Apple, which is one of the most recognizable in history today. This version of the logo had a rainbow color and the company used it from 1977 to 1998.
Other versions are Translucent (1998), Monochrome (1998 – 2000), Aqua (2001 – 2007), and Chrome (current).
Lessons: So what can we learn from Apple’s red logo design? Here we learn that their logo perfectly matches the personality of their brand. Usually, when we think of Paul’s products, we think of words as accessible, smooth, and intelligent. Its logo says exactly that.
History: Google created the original logo using a standard font to display the company’s name in 1998. The company changed the color and shade of the logo in 2009. In 2014, Google made some minor changes to the letter spacing. And re-launched with colors. This is the main logo we know today. Learn More
So their use of color is very important. Google aims to use primary colors to give its design a pop-up look. However, notice “l” in the logo. Which logically makes the company look fancier.
Lessons: Like Google, consider updating your logo to reflect world events. While you may not want to change your logo every week, this kind of innovative touch is a great way to stay relevant with your customers. Think carefully about the use of colors and shades in your logo design. Do bright colors represent your brand? How many spaces would you like to include in your letter? The Google logo gives us some great insights into how it can make a difference.
The History: The original FedEx logo was born in 1973, a simple blue wordmark on a patterned blue background. The color and typeface have changed over the years. In 1994, the company launched the logo we know today, with the iconic white arrow visible between the second E and X.
The Design: I’ve already left the game. FedEx has hidden a white arrow inside the latest E and X, a subtle symbol of speed, movement, and accuracy a very important feature for the delivery and logistics brand. Learn More
FedEx also presents multiple weapons of their organization through the clever use of color. While maintaining the purple color of the “fade” in the logo design, the “ex” part varies based on the product. The most common color combination we see is purple and orange on FedEx Express, the service used for lots of packages.
Pretty much, isn’t it? Everyone thinks so.
They change the color of one of their logos, symbolizing each aspect of their organization in a different way. Color is very important in the business of psychology so each color tends to deliberately reflect a certain aspect of your brand.
Lessons: The meanings hidden in the logo can only be the creative edge found in your logo design. The hidden meanings in the logo can only be the creative edge found in your logo design. Why not try something like that? Give your consumers that clever multiplier of your design to appeal to your audience in that “a-ha” moment and in a really cool way.
Another thing we can learn from the FedEx logo is to change the color of the font. Are there different areas of your business where you can do something similar? Take a look at color psychology and see how you can weave multiple colors for multiple products in your logo design.
The History: Founded in 1956 as Goldstar Electronics, LG we all know again in 1995 with an original logo and the curved “Good of Life” slogan around the left side of the design. In 2011, the logo got a shiny, 3D effect that the company currently uses. Learn More
The Design: When a person first looks at the logo, what will the person see? Hello, happy face in the blink of an eye!
Despite being clearer than the hidden arrow of FedEx design, the emoji face hidden in the LG logo is undoubtedly clever. Additionally, the GT is shaped like an on-button, which is very suitable for an electronic company. I told you it was clever.
LG uses a red circle in its logo design to symbolize friendship, community, and tolerance. Unique LG Red ”is not an eye-catching way to describe color, but it highlights how important red is to their brand and its color features.
Lessons: Maybe, we’ve all heard the saying that simplicity is a natural beauty. Keep the logo design as simple as possible. For example, the design of the LG logo finds a way to express all the features of their brand in one color and two colors and with a simple shape. This great logo can establish a brand identity with just a few elements.
LG has provided us with another example of a remarkable hidden image in its logo design. If you want to express the creative side of your brand, then keep the logo design of your brand in a simple and hidden image.
The Design: Like LG, they also use red as the color of their Toyota primary brand. Feelings of friendship, friendliness, and tolerance are all important features when Toyota sells vehicles to the public. But what will be silver or gray? It presents trendiness, reliability, professionalism, and protection, adding a sense of high value and quality to the metallic gloss.
The curved edges of the Toyota logo embody sophistication and passion, while the Typeface is bold and attractive, endowed with strength and reliability.
So, what does all this fancy look in the logo usually mean to the ovary?
According to Toyota, the two vertical ovaries inside the large oval represent both the heart of the customer and the heart of the organization. The two overlap to model the mutually beneficial relationship. Together they form the “T,” the company’s first letter resembling a steering wheel shape.
Despite being one of the more complex logos out there, the thoughtfulness and creativity behind the design go a long way to showcasing the care and sophistication Toyota puts into its products.
Lessons: Toyota hides a lot of secrets in its logo design. You can do this if you want, that you take great care of your business and take great care of your customers and take a huge step towards building a better relationship for them.
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